Why Women in Business Should Network Regularly

Networking isn’t just another item on your to-do list—it’s a strategic move that can fast-track your business growth, increase your visibility, and connect you with people who get it.

Women should network to boost their business, build confidence, and create valuable connections. If women use networking to benefit themselves and their career, it definitely is something that women who own their own businesses should do.

For women in business, building strong networks is one of the most powerful tools we have.

Here’s why it matters and how to make it work for you.

Why Networking is Important

There are many ‘formal’ networking events happening all the time, and attending these events should become part of your marketing strategy.

The cost to attend a networking event should be built into your marketing budget – even if you are a solopreneur, or a micropreneur.

And don’t forget to add this to your expense sheet.

Networking with other female business owners connects you with other women, and this can ultimately be life-changing. I am seeing that myself in our own networking group.

1. Visibility Leads to Opportunity
People need to know you to refer you, collaborate with you, or buy from you. Regular networking puts you in front of the right people—those who can become clients, partners, or advocates.

2. Referrals Come From Relationships
People do business with those they trust. When you consistently show up and add value, you naturally become top-of-mind when someone needs what you offer.

3. You Don’t Have to Do It Alone
Running a business can be isolating. A strong network gives you a support system—people to bounce ideas off, celebrate wins with, or ask for honest feedback when things get tough.

4. Accelerated Learning
Being in rooms (online or offline) with other business owners exposes you to new tools, strategies, and ways of thinking. It keeps you inspired and helps you grow faster.

How to Make Networking Work for You

1. Choose the Right Spaces
Not all networking is created equal. Find spaces where you feel welcomed, heard, and supported. Our Facebook Group for Women in Business is designed exactly for this—a place where you can show up online as you are and build real connections.

2. Show Up Consistently
Whether it’s posting in the group once a week, attending a monthly breakfast, or sending one new message a day—consistency beats intensity. Relationships take time, but the ROI is definitely worth it.

3. Offer Before You Ask
Start by showing genuine interest in others. Comment on their posts. Share their wins. Ask how you can help. It sets the tone for strong, reciprocal relationships.

4. Attend Local Events
Online networking is powerful—but face-to-face interaction builds trust faster. Join us at our upcoming networking events to connect with local women who are serious about growing their businesses too.

Networking with Women Extends Past Business

As you build connections, you build relationships.

But it’s not only about business.

I know there are ladies struggling to make the work-home life space balance. I know there are ladies who are struggling with separation and divorce. I know there are ladies who literally are living paycheck-to-paycheck. I know there are ladies who cannot get their heads above water.

And you know what?

There are other amazing ladies who they network with, who ‘get it.’ They’ve been there. They understand what is happening. And they give guidance and support.

Because that’s what women do. And you might be one of those women who can be an inspiration, a listening ear, or a caring soul.

So when you’re networking, don’t only think about what you can get out of it for your business, but think about what you can give, and continuously nurture your relationships.

Ready to Grow Your Network?

If you’re a woman in business looking for genuine connections, referrals, and support, we’d love to have you in our Facebook Group.

It’s free to join, and we host regular networking events designed to help you grow your business with intention—not overwhelm.

Let’s build something powerful, together.